La DGE et Atout France souhaitent d\u00e9velopper la notori\u00e9t\u00e9 de la marque Qualit\u00e9 Tourisme, f\u00e9d\u00e9rant les d\u00e9marches qualit\u00e9 engag\u00e9es pour la satisfaction du public dans la restauration, l\u2019h\u00f4tellerie, les caf\u00e9s et brasseries, lieux de visites, offices de tourisme, etc. C\u2019est pourquoi une importante campagne de communication a \u00e9t\u00e9 lanc\u00e9e \u00e0 destination du grand public.
Pr\u00e9sente sur plusieurs sites Internet et renvoyant sur le site www.qualit\u00e9-tourisme.gouv.fr, la marque Qualit\u00e9 Tourisme est visible par le plus grand nombre depuis le 24 juin et ce, jusqu\u2019au 24 juillet 2015. L\u2019am\u00e9lioration de l\u2019accueil des touristes faisant partie des mesures strat\u00e9giques annonc\u00e9es par les ministres en charge du tourisme (lors des Assises du tourisme de juin 2014), cette marque cr\u00e9\u00e9e \u00e0 l\u2019initiative de l\u2019Etat permet, via ce site Internet, de valoriser les professionnels engag\u00e9s pour la satisfaction des touristes. Les \u00e9tablissements labellis\u00e9s sont notamment \u00e0 y d\u00e9couvrir.
Enfin, la Direction G\u00e9n\u00e9rale des Entreprises, en partenariat avec CCI France, met un kit de communication \u00e0 disposition des partenaires (flyers, banni\u00e8res bilingues). Les flyers seront notamment distribu\u00e9s dans les 350 offices de tourisme porteurs de la marque Qualit\u00e9 Tourisme.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
La DGE et Atout France souhaitent d\u00e9velopper la notori\u00e9t\u00e9 de la marque Qualit\u00e9 Tourisme, f\u00e9d\u00e9rant les d\u00e9marches qualit\u00e9 engag\u00e9es pour […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[186,187,188,185,192],"tags":[],"class_list":["post-5053","post","type-post","status-publish","format-standard","hentry","category-au-quotidien-bra","category-au-quotidien-industrie-hoteliere","category-au-quotidien-le-cuisinier","category-au-quotidien-lechef","category-tendances-et-conjoncture"],"blocksy_meta":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9UvTf-1jv","_links":{"self":[{"href":"https:\/\/www.cuisine-virtuelle.com\/wordpress\/wp-json\/wp\/v2\/posts\/5053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cuisine-virtuelle.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cuisine-virtuelle.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cuisine-virtuelle.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cuisine-virtuelle.com\/wordpress\/wp-json\/wp\/v2\/comments?post=5053"}],"version-history":[{"count":0,"href":"https:\/\/www.cuisine-virtuelle.com\/wordpress\/wp-json\/wp\/v2\/posts\/5053\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cuisine-virtuelle.com\/wordpress\/wp-json\/wp\/v2\/media?parent=5053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cuisine-virtuelle.com\/wordpress\/wp-json\/wp\/v2\/categories?post=5053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cuisine-virtuelle.com\/wordpress\/wp-json\/wp\/v2\/tags?post=5053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}